The Changing Job of Community Television Sporting activities Broadcasting

If you can find been just one immutable rule during American tv background, it has been local news. Pretty much from the moment the station 1st signed on air, they commenced carrying local news wherever sports usually performed A serious role. A lack of regular programming resources in these early decades led numerous stations to turn to athletics to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an experienced baseball video game ("NBC Record", 2003). When creating neighborhood newscasts to go well with their viewers, these stations commonly included sports and weather conditions. For example, in 1961 WKMG began its initial total-time news Division in Orlando. Newscasts contain Frank Vaught's athletics studies ("The historical past of," 2003).

Athletics have held a dominant situation in community information broadcasting for many several years, but new marketplace tendencies have named into concern this placement. Segmented audiences, shifting demographics, and declining news profitability have forced the station to reexamine its nearby sports phase. “Sporting activities is one of the past parts of Tv set in which folks do issues the way they normally have,” claims television executive Elliott Wiser. “(Today) a completely new tactic is required” (Deggans, 2000).

Issue for Local Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Undertaking for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby TV Sporting activities

None of this is Great news to the nearby tv sports sector, which happens to be progressively under scrutiny from station execs. Irrespective of its conventional existence inside area newscasts, sports activities have extensive been deemed a "tuning" factor. In line with a study with the Radio and tv News Directors Basis, only 31% of viewers stated they ended up 'very intrigued' in sporting activities and 32% had been 'rather interested' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination in the climate. "Sporting activities are very polarizing." explained tv information expert Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Scientific studies have demonstrated that women are much considerably less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no-one is listening is just not a very good usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. Dependant upon the working day of your 7 days (weekends 스포츠중계 have more sports time), sports segments have historically obtained among three and five minutes of nearby news coverage. Now that number is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice enough time for athletics by just 3 plus a fifty percent minutes for three hours of stories. Many others during the field have executed new techniques, for example athletics stories that concentrate more on people today than scores or cater to the wider news viewers. "What we are looking to do now is treat sporting activities as news," says KDKA information director Al Blinke. “We wish to do one thing past sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a mirrored image on the great upheaval taking place during broadcast news. If your sports sector is no more Protected, How about other news things? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a far more instant amount, adjustments during the neighborhood sporting activities sector immediately have an affect on A huge number of aspiring sportscasters. Stations which have been lowering their determination to sports will also be lessening their sports activities workforce degrees, which impacts The work marketplace. A different information director stated, "[Sports activities on newscasts] is dying." “We went from two comprehensive-time sportsmen to one total-time, a person in control of the news 3 times each week, and it was a battle to stay there.”

Similarly significant, changes in the way in which sports activities are offered are forcing athletics broadcasters to master new methods. No longer can sportscasters give attention to scoring. They have got for making the presentation extra partaking for normal fans. This really is also crucial for journalism educational institutions across the nation, which should doc what stations want while in the athletics sector and update their teaching curricula.

Will these improvements do the job or persist? Sporting activities journalist Chuck Finder (2002) commented over the improve in KDKA, “Enable’s reserve closing judgment until eventually September, if the Steelers, faculty, and highschool football seasons commence in earnest. Then the station will likely be . There is certainly an error in clock administration.”

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