The Shifting Part of Nearby Tv Sports activities Broadcasting

If there's been one immutable rule in the course of American television record, it's been community information. Practically from The instant the station initial signed on air, they started carrying area news the place sporting activities usually played A serious role. A lack of regular programming resources in these early years led several stations to show to athletics to fill their broadcasting schedules. Big apple's WNBT television signed on to broadcast in July 1941, and its very first broadcast was knowledgeable baseball game ("NBC Background", 2003). When establishing community newscasts to accommodate their viewers, these stations usually incorporated sports activities and weather conditions. Such as, in 1961 WKMG started its initial total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics studies ("The history of," 2003).

Sports have held a dominant position in nearby news broadcasting for a number of many years, but current business trends have known as into query this place. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its area athletics section. “Sports activities is probably the previous areas of TV where people today do matters how they constantly have,” states television govt Elliott Wiser. “(Currently) a whole new strategy is needed” (Deggans, 2000).

Problem for Local Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Association(“Transforming channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sporting activities

None of this is Great news to the nearby tv sports activities sector, which happens to be progressively beneath scrutiny from station execs. Despite its classic presence in nearby newscasts, athletics have lengthy been viewed as a "tuning" aspect. As outlined by a survey with the Radio and tv News Administrators Basis, only 31% of viewers mentioned they were being 'extremely intrigued' in sporting activities and 32% had been 'rather fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination in the climate. "Athletics are extremely polarizing." mentioned tv information consultant Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Studies have proven that Gals are considerably much less enthusiastic about sporting activities than men (Gantz and Wenner, 1991; Perse, 1992), and lots of stations have acted accordingly. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. In keeping with station information director Jim Church, "Telling a Tale when no one is listening just isn't a superb utilization of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have lessened their allotted time. Based on the day in the week (weekends have far more athletics time), athletics segments have ordinarily been given between a few and 5 minutes of nearby news coverage. Now that number is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice enough time for athletics by just 3 plus a fifty percent minutes for three hours of news. Others in the field have executed new techniques, for instance athletics stories that concentrate more on people than scores or cater to the broader news viewers. "What we are looking to do now is treat sporting activities as information," states KDKA information director Al Blinke. “We wish to do one thing past sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a mirrored image on the incredible upheaval taking place in the course of broadcast news. If your sports activities sector is now not Protected, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a far more immediate stage, modifications from the nearby athletics sector straight have an impact on A large number of aspiring sportscasters. Stations that happen to be decreasing their motivation to sports will also be decreasing their athletics workforce levels, which impacts The task sector. An additional information director reported, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to at least one total-time, just one in charge of the news 3 days weekly, and it absolutely was a fight to stay there.”

Equally significant, variations in the way in which sports activities are offered are forcing athletics broadcasters to master new methods. No longer can sportscasters give attention to scoring. They have got to help make the presentation more engaging for regular followers. This can be also critical for journalism educational facilities across the nation, which really need to doc what stations want in the sports sector and update their training curricula.

Will these modifications function or persist? Sports activities journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve last judgment till September, once the Steelers, school, and 스포츠중계 high school football seasons start out in earnest. Then the station are going to be . There is an mistake in clock administration.”

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